Gain a deep understanding of who your target residents are and the unique commercial ecosystem in which your BTR or BTS residential development is located

Deliver the Right Product for your Target Residents and Location

Successful development outcomes require careful consideration of many factors regarding the site as well as the target residents. Our Customer Profiling & Location Intelligence insights help you to:

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Locate where target residents live across a city and assess the depth of market for each customer segment
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Use psychographics and demographics to profile your target residents and inform apartment mix, design, resident amenities, services and experiences that will resonate with these people
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Generate compelling branding and marketing content to help inform and support sales and leasing of the apartments and retail tenancies
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Curate the right ground floor retail uses for target residents and the surrounding community

Actionable insights so your team can make the right call.

Our insights reports deliver deep customer profiling and location intelligence through the use of big data and artificial intelligence.

Each report is individually prepared by our property experts, who work closely with our data scientists to deliver actionable property insights rather than drowning you in data.

Location Intelligence

Utilise geospatial data to make informed property decisions.

Customer Profiling

Analyse consumer traits to refine leasing and marketing strategies.

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